Meet 'Anders.' He's a bit unconventional. While others shun the cold days, he embraces them. Anders finds joy in cold grey days. They offer him an array of delights: the soft glow of lights, colourful wallpapers and pillows, a nice big rug, and blankets… lots and lots of blankets. He wants to be a warm beacon in the cold days, a bit quirky but endearing. Together with IKEA, Anders aims to transform your outlook on these bland days.