ALBERT HEIJN / BAK DE TRACK

When a supermarket is launching a promotion featuring baking shapes in the form of letters. What do you do in this case? Well, create words for an rap battle of course!

An activation that invited people to use these baking letters to form words. We engaged two influencers, equipping them with a hotline number to collect cookie-formed words. These words were then used during a live event, infusing the rap battle with the cookies of the fans.








BESbswy